Books by Ian Gordon

This book looks at the humor that artists and editors believed would have appeal in four different countries.

Superman is an icon of the American Way. Examining his many appearances over eighty years in comics, films, television series, and other media, Ian Gordon explores the dynamic process of mythmaking surrounding the character. Digging into comics archives, he reveals the prominent roles fans and collectors have played in remembering, interpreting, and reimagining Superman's iconography.

This collection of essays represents the proceedings of the conference of the Confederation of European Economic Associations at the University of Kent in 1986. Subjects include international migration, labour mobility and capital flows and movements.

Praise for MANAGING THE NEW CUSTOMER RELATIONSHIP Gordon delivers an impressive synthesis of the newest methods for engaging customers in relationships that last. No organization today can succeed without the mastery of customer relationship management strategy fundamentals.