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This book, by one of world's most innovative business scholars and a pioneering philosopher of Edmund Husserl, creatively applies insights from neuroscience, philosophy of experience called "phenomenology" to highly successful and intuitive method of business management.
This book seeks an answer to the question: exactly what are the unique characteristics of Japanese firms in product development behaviour? The authors conclude that Japanese firms uniquely manage knowledge - they create it in the course of product development.
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