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Books by J. Borgerson

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  • From Chinese Brand Culture to Global Brands af Jonathan Schroeder
    From Chinese Brand Culture to Global Brands
    - Insights from aesthetics, fashion and history
    by Jonathan Schroeder, Janet Borgerson & Wu Zhiyan
    £47.99

    From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

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