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Bang & Olufsen, the famous Danish producer of high-end home electronics, is well known as an early exponent of value-based management: the idea that there should be consistency in what the organisation does, a certain continuity between what the company develops and sells, and the beliefs and practices of the employees. This study investigates how company values are communicated and the collective identity is articulated through the use of such concepts as 'culture', 'fundamental values', and 'corporate religion', as well as how employees negotiate these ideas in their daily working lives. As this book reveals, the identification of values, meant to create cohesion and solidarity among employees, came to symbolise and engender a split between the staff and the other parts of the company. By examining the rise and fall of the value-based management approach, this volume offers the indispensible insight of anthropological enquiry to expose how social realities challenge conventional management strategies and therefore must be considered in the development of new management techniques.
Videnskabsfolkene, der her deler ud af deres kunnen og overvejelser, kommer fra handelshøjskoler, universiteter og institutter, hvor de også arbejder med indsamling og analyse af viden om verden. Fra undren, iagttagelse og ideudvikling til udspørgen og analyser og konklusioner.Det er journalistikkens hovedmål i et demokratisk system at gøre den offentlige viden om samfundet så mangfoldig og oplyst som muligt. Derfor er det værd at vide mere om, hvordan videnskabelige metoder kan løfte journalistikken.
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