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The Third Book of General Ignorance gathers together 180 questions, both new and previously featured on the BBC TV programme's popular 'General Ignorance' round, and show why, when it comes to general knowledge, none of us knows anything at all.Who invented the sandwich? What was the best thing before sliced bread? Who first ate frogs' legs? Which cat never changes its spots? What did Lady Godiva do? What can you legally do if you come across a Welshman in Chester after sunset?
On 19 August 2014, a member of the jihadist rebel group known as ISIS uploaded a video to YouTube. Entitled 'Message to America', the clip depicted the final moments of the life of kidnapped American journalist James Foley - and the gruesome aftermath of his beheading at the hands of a masked executioner. Foley's murder - and the other choreographed killings that would follow - captured the world's attention, and Islamic State's campaign of kidnapping exploded into regional war.Based on three years of on-the-ground reporting from every side of the Syrian conflict, Hunting Season is James Harkin's quest to uncover the truth about how and why Islamic State came to target Western hostages, who was behind it and why almost no one outside a small group of people knew anything about it until it was too late. He reveals how the campaign of kidnapping and the development of Islamic State were joined at the hip from the beginning. The book is an utterly absorbing account of the world's newest and most powerful terror franchise and what it means for modern war.
As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
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