Books by James M. Greenfield

Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides guidelines for aspects of the fund-raising process, including: direct mail solicitation, telemarketing, renewals, membership drives, and others.

Designed for fund-raising executives of organizations both large and small, this resource covers initial preparation and 15 areas of fund-raising, as well as discusses the ongoing management of the process. Included are numerous examples, case studies, check lists, and a unique evaluation of the audit environment of nonprofit organizations.