Books by James Seligman

OBJECTIVESThe book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with 'Intelligent behaviour' by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ' cognitive functions' that humans associate with the mind in learning, expression and problem solving and much more.

Organizations that want to deliver required outcomes can do so by shifting gears from traditional 'command and control tactics', to a more collaborative way of working with customer interactions, ensuring relevant skills and capabilities are made available. By investing in technology, organizations that support the customer experience can provide accurate forecasting, customer in sight, and the skills and capabilities regardless of their location and time zone. Processes that span the back office to the front office should provide real time insight into the interpersonal experience journeys and enable co-creation of goods and services.

* The art of effective communication is described. * What is the theory and practice of effective communication. * Barriers and belief systems that create our opinions and how we express them. * Practical advice and examples. * Practice examples provided.

A fast paced thriller involving the hunt for a missing Australian business man and a container filled with top secret guidance systems and war heads. The North Koreans want the container, pirates will kill for the reward. There is a massive conspiracy an Australian business magnate is pulling the strings and the US Embassy in Singapore is compromised. The container is high jacked on the high seas by pirates, the hunt is on, where is it, and where is it going, the answer only is found at the end.