Books by Janine Bray-Mueller

Freelance teachers, who have relied on 'the going rates' only to find out they have continuously undercharged their students and customers, can now work out an acceptable pricing rate for their teaching services to overcome the three-year death cycle causing many freelancers to give up their teaching careers.Teachers see many opportunities for freelance work but is it really possible to make a living as a freelancer in the long-term? Janine Bray-Mueller has encapsulated the key lessons on pricing she learned during her career as a freelance language teacher.Janine explains how to balance your business on three pillars: consultancy (one-to-one teaching), training (seminar workshops) and leverage (information products designed to be sold). This will enable you to build up a sustainable teaching business.In a competitive market, pricing is problematic, particularly in uncertain economic times.Understanding why many teachers are trapped in a position of underearning is the first step to escape. Your price should never fall below your 'resentment number', the lowest price you will accept without resenting it. Many teachers can be their own worst enemy if they lack self-confidence or undervalue their skills. Familiarity with local market conditions and competitors' prices is important, but the 'going rate' is not necessarily an appropriate rate to charge. You may be under constant pressure to discount prices, and when and how to increase prices to avoid a return to underearning.Value-based pricing is an approach that Janine has applied very successfully to freelance teaching and this is explained fully with valuable practical advice on how it gives a more flexible approach to pricing.Step by step instructions are given on how to identify both your personal and business costs. With the aid of this book, you can calculate your available teaching time and establish your resentment number and price range. Charts and calculation examples are available as MS Excel worksheets on request. Contact links are in the back of the book.Janine presents effective ways to manage pricing matters in an entertaining way that makes them both meaningful and memorable for the freelance teacher. Her book contains all you need to know to overcome your demons, price your teaching services effectively and establish a financially sound career which is sustainable in the long-term.

Freelance pedagogical businesses face these challenges daily: * How can I gain visibility on the global teaching market to attract a steady stream of new students? * How do I secure an adequate income from my work as a freelance teacher? * How do I avoid capitulating to the three-year death cycle and lose my freelance teaching career? What you don't need are theoretical discussions about niches and specialising. These require you to locate your 'ideal client profile' or requires you to find 'the sweet spot' between what you love (your passion) and the price people are prepared to pay. These approaches are too vague for busy freelancers. What you need instead, is a practical hands-on system that works. The Ultimate Guide to Teaching Niches lays out a precise system showing what all freelance teachers, trainers, and coaches need to do to define a teaching niche that helps them to confidently stand out in a crowded teaching marketplace. * It clarifies what information is essential, how it attracts new students, and how it enables freelancers to monetise their teaching experience. * It provides you with the skill to write up the text for your teaching niche that will catch the interest of new students searching for private instructors. All lists, tables and questions are available in both Adobe PDF and MS Word formats. Contact links to Janine are in the back of the book.