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Books by Javier Marcos (Judge Business School Cuevas

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  • - Strategy, Process and Practice
    by Bill Donaldson, Javier Marcos Cuevas & Régis Lemmens
    £73.49

    Selling and Sales Management provides a comprehensive introduction to selling and sales management. Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully updated coverage of technology and sales.

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