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Covers the key areas of creative team working and brainstorming, leading projects with a creative output, choosing and backing winning ideas and motivating and rewarding staff. This title features examples and lessons from some of the world's most creative businesses, including AOL Time-Warner, BMW, IDEO and Nortel Networks.
Covers the key areas of how ideas are inspired in individuals, how to shape and test innovative projects, how individuals respond to innovation-based change and how to reward them for their creative output. This title features examples and lessons from some of the world's most successful businesses.
Part of "The New Skills Portfolio" series, this book examines the innovation process from the line manager's perspective. This book identifies the skills needed to manage live 'real time' innovation in an environment where products and services are constantly refined, and where customer input is encouraged from an early stage.
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