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Explores the physical, psychological and social factors that shape the way in which people engage with embodied metaphor, including, for example, the shape of one's body, age, gender, physical or linguistic impairments, ideology and religious beliefs. It will appeal to students and researchers in cognitive linguistics and cognitive psychology.
'Metonymy' is a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. This book explores metonymy in language, gesture, sign language, art, music, film and advertising, and discusses the challenges that it presents in cross-cultural communication.
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