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Books by Jeff Rice

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  • by Jeff Rice
    £16.49

  • by Jeff Rice
    £42.99

  • - The Social Rhetorics of Beer
    by Jeff Rice
    £51.99

    Denied access to traditional advertising platforms by lack of resources, craft breweries have proliferated by embracing social media platforms, and by creating an obsessed culture of fans. In Craft Obsession, Jeff Rice uses craft beer as a case study to demonstrate how social media platforms such as Facebook and Twitter function to shape stories about craft.

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