Books by Jenny Dearborn

Data is your most valuable leadership asset here's how to use it Data Driven Leadership presents a clear, accessible guide to putting data to work for your team. While companies everywhere are busy collecting data, very few actually use it internally; even when the infrastructure is already in place, analysis is lacking.

A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics.