Books by Joanna Penn

Do you want to create, publish and market your audiobooks?Are you ready to use podcasting to grow your author brand and reach more readers with your books?Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.With such rapid growth in opportunity, how can you position your books in an increasingly voice-first world?I've been podcasting for over a decade as well as narrating and producing my own audiobooks since 2014. I'm an avid consumer of audio content and I'm also experimenting with AI voice technologies. In this book, I'll share everything I know so you can position your books and your author brand for the next shift in reader behavior.You will discover: Introduction Why audio and why now? The audio first ecosystem The audio mindsetPART 1: Audiobooks Types of audiobooks Writing, adapting and editing your work for audio Intellectual property considerations for audiobooks Your options for audiobook publishing and licensing How to find and work with a professional narrator Reasons to narrate your own audiobook Audiobook narration tips Recording studio options Audiobook recording, editing, and production How to self-publish an audiobook How long does an audiobook take to produce? How do audiobook readers discover audiobooks? How to market audiobooks The money side of audiobooksPART 2: Podcasting Why podcasting is important for authors The difference between audiobooks and podcasting Types of podcasts How to research and pitch podcasters How to be a great podcast guest Should you start your own podcast? Podcast prerequisites Intellectual property considerations for podcasting Podcasting equipment and software Podcast structure How to be a great podcast host Podcast distribution Show notes and transcripts Collaboration and freelancers Podcast workflow and tools How to launch a podcast How to market a podcast Repurpose your content The money side of podcasting PART 3: Voice Technologies Overview of voice technologies Speech to text: dictation Text to speech Voice assistants, smart speakers and devices Artificial Intelligence (AI) and the future of voice If you want to position your books and your author brand for audio growth, buy a copy now.

Do you want to write more but feel frustrated at your lack of time? ¿Are you doing 'busy' work instead of moving toward your creative goals? ¿Is your To-Do list overwhelming?It's time to stop, reassess and take control. This Workbook will help you discover the path to becoming a productive writer.[Note: This is the Workbook edition that accompanies the main text.]Work through exercises that will help you to: Identify what's really stopping you from reaching your goals Say no and set boundaries for others - and for yourself Find more time to write Make the most of your writing time Dictate your words for a more efficient and healthy writing life Use outsourcing to buy yourself more creative time Work with co-writers to produce more books Use tools for specific aspects of productivity Focus on physical and mental health to boost your productive time

Do you want to write more but feel frustrated at your lack of time? ¿Are you doing 'busy' work instead of moving toward your creative goals? ¿Is your To-Do list overwhelming?It's time to stop, reassess and take control. This book will help you discover the path to becoming a productive writer.Learn how to: Identify what's really stopping you from reaching your goals Say no and set boundaries for others - and for yourself Find more time to write Make the most of your writing time Dictate your words for a more efficient and healthy writing life Use outsourcing to buy yourself more creative time Work with co-writers to produce more books Use tools for specific aspects of productivity Focus on physical and mental health to boost your productive timeI've been writing and publishing for over a decade and in this Large Print book, I'll share my lessons learned in order to help you become more productive and, hopefully, save you time, money and heartache along the way.

Do you want to write more but feel frustrated at your lack of time? Are you doing 'busy' work instead of moving toward your creative goals? Is your To-Do list overwhelming?It's time to stop, reassess and take control. This book will help you discover the path to becoming a productive writer.Learn how to:- Identify what's really stopping you from reaching your goals- Say no and set boundaries for others - and for yourself- Find more time to write- Make the most of your writing time- Dictate your words for a more efficient and healthy writing life- Use outsourcing to buy yourself more creative time- Work with co-writers to produce more books- Use tools for specific aspects of productivity- Focus on physical and mental health to boost your productive timeI've been writing and publishing for over a decade and in this book, I'll share my lessons learned in order to help you become more productive and, hopefully, save you time, money and heartache along the way.If you want to become a more productive writer, download a sample or buy now.

Are you an author or creative preparing for success?Do you want to learn to speak effectively in front of an audience?All successful creatives have to speak and present in public, whether that's at a festival, on a podcast or radio show, or as part of earning multiple streams of income. But you don't have to be like Tony Robbins, bouncing around on stage with a booming voice and larger than life personality. You just have to be you and tell your story in your own way.In this book, I'll share everything I know as a professional speaker, author, and introvert. It includes the practicalities of speaking, as well as mindset issues like anxiety, plus the business side if you want to make speaking an income stream. You will discover:¿¿¿ PART 1: Practicalities of SpeakingTypes of speaking, deciding on your topic, preparation, managing your energy, tips for slide packs, handouts, workbooks and more, personal presentation, giving the talk, managing people, panels, feedback and testimonials, performance tips, improving your speaking over time ¿¿¿ PART 2: Mindset Tackling anxiety, growing your confidence and authenticity¿¿¿ PART 3: The Speaking BusinessHow to get speaking events, running your own events, marketing, generosity and networking with others, your speaker brand, website and speaker's page, professional photos, email marketing, content marketing, social media, video, audio, how much to charge, increasing your revenue streams, financial considerations.Conclusion and next steps.If you want to learn how to speak effectively in front of an audience, sample or buy now.

Are you an author or creative preparing for success? Do you want to learn to speak effectively in front of an audience?All successful creatives have to speak and present in public, whether that's at a festival, on a podcast or radio show, or as part of earning multiple streams of income.But you don't have to be like Tony Robbins, bouncing around on stage with a booming voice and larger than life personality.You just have to be you and tell your story in your own way.In this book, I'll share everything I know as a professional speaker, author and introvert. It includes the practicalities of speaking, as well as mindset issues like anxiety, plus the business side if you want to make speaking an income stream. You will discover:PART 1: Practicalities of SpeakingTypes of speaking, deciding on your topic, preparation, managing your energy, tips for slide packs, handouts, workbooks and more, personal presentation, giving the talk, managing people, panels, feedback and testimonials, performance tips, improving your speaking over timePART 2: MindsetTackling anxiety, growing your confidence and authenticityPART 3: The Speaking BusinessHow to get speaking events, running your own events, marketing, generosity and networking with others, your speaker brand, website and speaker's page, professional photos, email marketing, content marketing, social media, video, audio, how much to charge, increasing your revenue streams, financial considerations.If you want to learn how to speak effectively in front of an audience, sample or buy now.

Do you want to successfully self-publish in ebook, print or audiobook formats? [Large Print Edition]There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile.Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book.Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last ten years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 27 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you.The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea- How to format an ebook - Exclusivity and going direct- How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life- What you need to know before you print - How to self-publish a print book- What to do if you want help with the publishing process- How to self-publish an audiobook- After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, then download a sample or buy now.Updated Edition for April 2019. Now includes audiobook self-publishing options. This is the Large Print Edition.

Being a writer is not just about typing.It's also about surviving the roller-coaster of the creative journey.Self-doubt, fear of failure, the need for validation, perfectionism, writer's block, comparisonitis, overwhelm, and much more. When you're going through these things, it can feel like you're alone. But actually, they are part of the creative process, and every author goes through them too.This Large Print book collects the mindset issues that writers experience, that I have been through myself over the last nine years, and that perhaps you will experience at different times on the creative journey.Each small chapter tackles a possible issue and then offers an antidote, so that you can dip in and out over time. It includes excerpts from my own personal journals as well as quotes from well-known writers. I hope it helps you on the road to becoming a successful author.The book includes:Part 1: Mindset Aspects of Creativity and Writing Self-doubt and imposter syndrome Need for validation Fear of failure Fear of rejection and criticism Your inner critic Fear of judgment Perfectionism Writer's block and procrastination "I'm not creative. I don't have any ideas" "My writing isn't original" "Why write? There are too many books in the world already" "I don't have the time or self-discipline to write" "I'm not finding writing much fun. It's hard work." "I keep starting things and not finishing them" Dealing with friends, family and writer's groups "How do I find my voice?" Comparisonitis or "Everyone is better than me"Part 2: Mindset Aspects after Publishing Anti-climax and creative dissatisfaction What is your definition of success? What happens when you tell people that you're an author? "I'm overwhelmed" Dealing with fans, authenticity and drawing the line Haters gonna hate Ambition, fame and fortune Giving upPart 3: Tips for Success on the Author Journey Know thyself Understand and hone your creative process Develop professional habits Manage professional relationships Take control of your writing career Find your community Keep learning Schedule rest and take time off Think long term. Create a body of work

Do you suffer from physical pain relating to your writing life?Are you struggling with back pain, weight gain related to sedentary working, anxiety, depression, sleep problems, neck pain, eye strain, stress, loneliness, digestive issues, or Repetitive Strain Injury?These are the most common issues reported by writers and if you struggle with any of them, you are not alone. Writing is not a physically healthy job, but if you want a long-term writing career, then you need to look after your body.I've been through my own pain journey over the last six years. I used to get crippling migraines that sent me to a dark room, and back pain so bad that I couldn't sleep, as well as stress levels so high that I wasn't able to breathe normally.Now, my back pain, migraines and RSI have almost gone completely, and I manage my writing life in a far healthier way than ever before. I share my personal journey and insights with you in this book.My co-author is Dr Euan Lawson, who shares his insights into how we can reduce pain, improve health and build a writing career for the long term.The book covers: Introduction and survey results from 1200 writers 7 reasons why writing is great for your healthPart 1: The Unhealthy Writer Stress, anxiety, burnout Back, neck and shoulder pain A personal journey to a pain-free back Repetitive Strain Injury (RSI) Writing with chronic pain Sedentary life and inactivity Sleep problems and insomnia Eye strain, headaches, and migraine A personal story of headaches and migraine Loneliness and isolation Weight gain or weight loss Joanna's Letter to Sugar Digestive issues and IBS A personal journey through IBS with FODMAP Mood and mental health Riding the waves: Writing with depression - by Dan Holloway Alcohol: The good, the bad, and the ugly Coffee and caffeine Supplements, substances, and nootropicsPart 2: The Healthy Writer Improve your workspace Sort out your sleep Sort out your diet From fat to fit Sort out your back Lessons learned about writing from yoga How to use dictation for a healthier writing life The active writer mindset Strategies for the sofa-bound The active writer: Three golden rules The running writer: Three rookie mistakes Lessons learned about writing from walking 100km in a weekend Find a community Build well-being with mindfulness Develop healthy habits for the long-termConclusion: Your turn, choose life!It's time to be a healthy writer!

Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not an expert or have enough authority in your niche to write a book on it?Are you ready to help other people and change your own life with your words?The first non-fiction book I wrote changed my life. Sure, it helped other people, but mostly it altered the course of my life - so much so that 10 years later, I make a living with my writing.In this Large Print edition, I'll share everything I've learned along the way and save you time, effort and frustration on your author journey. The book includes:Part 1. Before You Write: Mindset Why write a non-fiction book? Can I write a book if I'm not an expert? Originality. Or, "there are so many other books on this topic" Who are you? Personal stories and the writer's voice The day a non-fiction book changed my life Fear and self-doubt Part 2. Before You Write: Business Types of non-fiction books Business models for non-fiction books Who is your book for? Identify your target market Decide on the topic for your book Decide on your book title Your author name and pseudonyms How long does your book have to be? How long will it take to write the book? Your perspective on time Writing a book proposal Part 3. Writing and Editing Gather and organize existing material Research, interviews, surveys, and social listening Structure and organize the book How to write the first draft How to dictate your book Turn your blog/podcasts/videos/talks into a book Speed, quality and perfectionism Focus and shiny object syndrome Writer's block Co-writing a non-fiction book How to turn a boring book into an engaging read Elements of fiction in non-fiction Does non-fiction have to be true? Legal issues: Using real people, quotes, lyrics, images, and citing sources Self-editing a book How to find and work with professional editors Part 4. Publishing and Product Creation Your publishing options Use different formats to create multiple streams of income Non-fiction book covers Book formatting for non-fiction Pricing your book Your book sales description Categories and keywords Turn your non-fiction book into a multimedia course Updating your books over time Part 5. Marketing Non-Fiction Two models of marketing and the importance of mindset Book-centered marketing Paid advertising for non-fiction books Author-centered marketing. The power of a personal brand Build your author website Build an email list Integrate email marketing with your book Content marketing for non-fiction books My non-fiction marketing journey Conclusion and your next steps. It's time to (finally) write your non-fiction book!

Do you want to write a non-fiction book but don't know where to start? Or perhaps you worry that you're not an expert or have enough authority in your niche to write a book on it? Are you ready to help other people and change your own life with your words?This workbook edition contains questions from How to Write Non-Fiction so you can note down your thoughts and figure out the best way to plan, write, publish and market your book.

Do you want to successfully self-publish in ebook, print and audiobook formats? There are thousands of new books being published every day, but many self-published books quickly sink to the bottom of the pile. Many authors are frustrated because there are so many options for self-publishing, and they don't know which one to choose or what will be best for their book. Others spend thousands of dollars to publish and end up broken-hearted with the result. But it doesn't have to be this way. I've spent the last ten years self-publishing bestselling fiction and non-fiction books and in 2011, I left my day job to become a full-time author entrepreneur. I've made lots of mistakes along the way, but through the process of self-publishing 27 books, I've learned the most effective way to publish and market your books. In this book, I'll share everything with you. The book includes: - What you need to know before you self-publish - Why self-publishing an ebook is a good idea - How to format an ebook - Exclusivity and going direct - How to self-publish an ebook - Why self-publish a print book - Print-on-demand will change your life - What you need to know before you print - How to self-publish a print book - What to do if you want help with the publishing process - How to self-publish an audiobook- After self-publishing - How much does it cost to self-publish? - How do you get paid when you self-publish? - Book marketing principles - How to market fiction - How to market non-fiction Plus, links to more useful resources. If you're ready to successfully self-publish, check out the book now!