Books by John Bowers

Introduction to Two-Dimensional Design: Understanding Form and Function An interdisciplinary approach to two-dimensional design--now revised and updated Introduction to Two-Dimensional Design, Second Edition gives readers a revised and updated edition of the comprehensive foundation text.

Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages.