Books by John Fahy

Becoming Vaishnava in an Ideal Vedic City centers on a growing multinational community of ISKCON devotees in Mayapur, West Bengal. Paying particular attention to devotees' failure to consistently live up to ISKCON's ideals, and the ongoing struggle to realize the utopian vision of an `ideal Vedic city'.

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.