Books by John Hoover

HOW TO SELL TO AN IDIOT Selling to customers looking to get the most bang for their buck is a difficult feat. The only customers tougher than hagglers are the ones so uninformed about what they are buying, they don't even realize when they are getting the deal of a lifetime.

Here is a much--needed manager's guide to improving efficiency, increasing accountability, and lessening conflict. Confrontation is used too often among business leaders as a last resort or a way to express frustration. But using confrontation constructively can actually improve leadership and organizational effectiveness.