Books by John (Winchester School of Art at the University of Southampton Hopkins

Fashion Design: The complete guide is a modern and stylish introduction to working within the fashion industry today. A fabulous selection of images and plenty of suggestions of further resources make this a useful and exciting springboard into a successful career in fashion.

Whether it's a military inspired trench coat or a Savile Row tailored suit, menswear design increasingly demandsoriginality, innovation and above all, choice. Menswear, 2nd edition explores the evolution of menswear styles,from the origins of tailoring right through to modern sportswear - showing how historical and social influencescontinue to endure and influence the menswear collections of today.Interviews offer insight from a range of practitioners, including designer Lou Dalton, fashion entrepreneurAlan Maleh and tailor Ray Stowers. There's also practical advice on research for design innovation, street style,trends and forecasting and collection development. With a wealth of stunning new images and contemporaryexamples, new to this edition are end-of-chapter exercises to encourage design work, such as Designfor Sportswear Fabrication and Tailoring for Menswear. Featured topicsHistorical Research for Design InnovationCounterculture DressingDesign ProcessStreet StyleTrends and ForecastingTailoring for MenswearCollection DevelopmentDrawing for MenCAD for MenswearMenswear PortfoliosFeatured intervieweesLou DaltonGuy Hill and Kirsty McDougall,Dashing TweedsAlan Maleh, Man of the WorldRay Stowers, Stowers BespokeSeung Won Hong, Fashion IllustratorMatthew Zorpas, The Gentleman Blogger