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Demonstrates how to integrate marketing strategy into various facets of engineering communication from presentations, visual aids, proposals and technical reports to e-mail and phone calls. This book also provides situational examples, which demonstrate how to use computers, graphics, and other engineering tools to communicate with engineers.
From this new book, researchers, practitioners, and students will get an easy access to a wide range of effective industrial engineering tools and techniques in a concise format that will provide in-depth coverage emphasizing new thinking paradigms, tools, techniques, and models for industrial engineering problem solving.
Demonstrates how to integrate marketing strategy into various facets of engineering communication from presentations, visual aids, proposals and technical reports to e-mail and phone calls. This book also provides situational examples, which demonstrate how to use computers, graphics, and other engineering tools to communicate with engineers.
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