Books by Jonathan Walford

Focuses on fashion in the 1940s, offering coverage ranging from French style under the Occupation and the make do and mend mentality, through issues of dress, patriotism and propaganda and the development of faux fabrics and rationing, to the rise of American fashion houses and the creation of Christian Diors New Look.

The 1950s was the first decade when American fashion became truly American. American designers looked to what American women needed and found inspirations for American fashion design. This title follows the American fashion industry from New York's 7th Avenue to the beaches of California in search of clothes that defined 1950s American fashion.