Books by Jorge S Olson

¿¿ Beverage Development + Beverage Marketing + Sales and Distribution ¿¿ HACK THE BEVERAGE INDUSTRY ¿¿¿¿ Are You Ready to Disrupt the Beverage Industry? This brand new second edition is jam-packed with never before seen marketing techniques to reach retailers, consumers, wholesalers, & distributors. Yes, you'll see the blueprint and step-by-step guide on how to develop and sell beverages. You will also discover cutting edge ideas and techniques to disrupt the beverage industry and separate yourself from the competition. Discover the best kept secret in beverages: never shown before marketing techniques to reach consumers, wholesalers, distributors and retailers that you can use to completely disrupt the beverage industry. Tackle the most common beverage industry topics: ¿ Beverage Development ¿ Beverage Marketing ¿ Beverage Distribution ¿ Beverage Formulation ¿ Beverage Packaging ¿ Beverage Sales ¿ Beverage Distribution The first edition of the book became and stayed as a best seller for 300 weeks. It was written for new beverage industry entrepreneurs in mind. However it was quickly adopted by the entire beverage industry as the standard for innovation, marketing, beverage development, sales and distribution. The book quickly became required reading in large beverage companies and used in universities for graduate and undergraduate programs. What's New In The Second Edition? ¿ How to use Social Media to Grow Your Beverage ¿ Start with Direct Marketing - Even Before Production ¿ Growth Hacks, Short-Cuts and Money Saving Strategies ¿ How to Compete With the Big Boys - And Stay Under the Radar The second edition of the book is still aimed at new beverage industry entrepreneurs, however it also incorporates new and innovative branding and beverage marketing strategies that even the most veteran beverage executives will appreciate. Three Major Parts to a Beverage Empire: 1. Part One goes over the beverage industry and gives you the CEO overview so you can quickly cut your learning curve ........Page 23 2. Part Two is a step-by-step guide on beverage development including formulation and production ...................................Page 95 3. Part Three is dedicated to marketing, sales and distribution to distributors, retailers and consumers ................................. Page 149 The book focuses on development and growth of beverage companies. You'll discover all the standards companies like Coca-Cola, Budweiser, Red-Bull and other companies follow for their beverage sales and distribution as well as new never seen strategies that allow the new beverage comer to compete in the marketplace filled with Fortune companies. Some of the strategies you'll learn from the book are: • Beverage development on a bootstrap budget • The "real cost" of beverage development and production • The top mistakes made by new beverage entrepreneurs that cost them over $200,000 - and how to avoid them • Don't compete with the big boys on their turf. How to disrupt the beverage industry with new beverage marketing strategies. • Why beverage distributors will not return your call and how to grow without them Authors are Jorge S. Olson and Carlos Lopez. Beverage Industry experts and serial entrepreneurs that have developed more than 1,000 consumer packaged goods and worked in over 100 beverage projects. Be sure to get the Beverage Industry Domination program at: www.BuildYourBeverageEmpire.com

The Latino Vote: The Future of American Politics explores the impact of the US Latino population in politics, economics and business. Learn who Latinos are, what they want and how to win their vote for generations.Latinos are changing the landscape US politics and economy. Accounting for the largest growth in population, business, and taxable contributions."To Get the Vote, You Need to Understand the Voter!"The largest states in the country with the most electoral votes and congressional seats are Latino States. Latinos are now the majority in population and when they become of age, the voting majority. How will they vote? How can politicians market to them? First of all, politicians need to understand Latinos, Hispanics, and Mexican-Americans. Without this understanding, there is no influence and no votes.Questions answered in The Latino Vote: Why are Latinos conservative but vote democrat? How to win their hearts and their votes? What is the economic contribution of undocumented workers? What will be the Latino impact on elections? Why will some Americans want immigrants to leave?The Latino Vote is not only a political book. It is a comprehensive historical view of immigration, ethnicity, politics, and the history of Latinos in the USA. Where they come from? Why are they here? And why many Americans want to deport them?Major Topics of The Latino Vote: The economic power of Latinos in the USA Why Latinos will shape lawmaking How to win the Latino Vote Immigration, it's not black and white Know your market. Understanding Latinos The American Wall, Drugs, Aliens and TunnelsHaving an honest conversation about Latinos, immigration and the future of US politics will strike an emotional reaction in many people. However, a conversation is what the country and politicians need in order to understand and adapt to the largest growing segment of the population, economy and political influence.In this book we'll explore the history of Latino immigration, both legal and not, as well as the definition of both legal and illegal immigration. We'll peek into the mind of the average Latino to see what they think about politics and ask them about their political inclination, how they relate to the parties, do they feel included or excluded from the political process, and their message to politicians. We'll even dive into the tags as well as the myths of the Latino population. Discovering why we're called Latinos even if we don't speak Latin!Understanding the Latino population and its diversity will create better legislation, political campaigns, and even dialog from both parties with each other and with the growing Latino population.