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Books by Joseph B. Pine

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  • by Joseph B. Pine, Don Peppers & Martha Rogers
    £9.49

    This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "e;learning relationship."e; Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.

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