Books by Judy Allen

Track Record: The first edition of Event Planning has sold over 46,500 copies. Adopted in many college and university programs and used by professionals around the world, it has become a bestseller and an industry standard.

This groundbreaking text draws upon examples from everyday health care situations to demonstrate that the behaviour differences we all experience in others actually fit within a readily understandable framework (the MBI).

This story is about two young people who both grew up in families with strong religious beliefs. They met and fell in love in high school. After graduation they went their separate ways to different colleges in different states, but remained close to each other. On their various college breaks they went back home to be with their families and had a very similar routine to follow. She became pregnant and they had to opt for early graduation and decided to get married. They both prayed for a son but were instead blessed with a beautiful kind daughter, who had the heart of an angel. Tragedy struck their families repeatedly. It tore them apart but eventually, brought them back together, stronger than ever. They were admired by everyone and the entire town took them in their hearts and nurtured them as one huge happy family.

For anyone planning events--student, novice, or experienced professional--Confessions of an Event Planner is an "apprenticeship in a book." This insider's guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients. While other books, college courses, and training programs give you the theory and how-to of the profession, Confessions of an Event Planner reveals the real world of event planning and what can happen--usually the unexpected--on an event program when actual participants are added to the event planning design and execution mix. In a climate of media scrutiny and corporate scandals, event planners must be masters of discretion, knowing how to avoid and deal with everything from sexual romps to financial shenanigans, to chainsaw wielding salesmen dead set on "re-landscaping" the grounds of the resort they're staying at. From an event planner who's seen it all and knows how to deal with it all, comes practical first-hand advice delivered in an entertaining and accessible format. Each chapter is set in a unique location, with a cast of characters, and a host of challenges and problems to overcome--from the boardroom to the resort guest bedrooms. Readers learn what they can come up against, how to problem solve creatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario in each chapter is introduced by an outline of what will be covered in the chapter, and each chapter concludes with a series of review questions to explore key issues and stimulate reflection or discussion for individuals or groups. Ideal as a companion to Judy Allen's six other event planning books, as a textbook in event planning courses, or as a professional training tool Confessions of an Event Planner prepares planners for what they can expect once they start working in the world of corporate and social event planning, and will help decision-makers set company policies, procedures and protocol and promote discussion about codes of conduct in the office and offsite.

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business.

Explains how to establish policies and codes of behavior, in the office and onsite at events. This book offers guidelines on when it is acceptable to accept a gift, what is acceptable, and what is inappropriate. It shows how to prepare yourself, as well as your staff, for what to expect, and how to handle the unexpected with business finesse.

Corporate and special events are an increasingly important part of a company's image and communication plans. This guide provides all the information and tools executives need to plan, host, and sponsor successful corporate and special events that improve a company's image with employees and customers to ensure lasting success.

Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered.