Books by Judy Bartkowiak

A personal primer for using NLP which is grounded in practice - use the array of techniques in this results-oriented workbook to change your life using the technique of Neuro-Linguistic Programming.

Market Research just got easierEvery day in business we make decisions. To reduce the risk associated with making these decisions, it's essential to understand your consumer and your market, and this is why we conduct market research. Decisions are not taken in a vacuum; there are competitive products and services in your marketplace, which means that consumers can choose whether or not to buy your product. Some decisions are high risk such as launching a new product, changing the packaging of an existing product, making a price change, changing the creative direction or strategy of the advertising or selling into new markets. How will your consumers react to the decisions you make and how will your competitors respond? This book takes you through the market research process from initial problem identification through research design, consideration of alternative methodologies, briefing an agency, questionnaire design and approval, to managing the project, analysis and presentation of results.Whether you use an outside research agency or your own market research or consumer insight department, spending a week to understand the process will give you unique skills which will ensure that you get the research results you need that will address the marketing questions you have.Each of the seven chapters in Market Research In A Week covers a different aspect:- Sunday: Market research and project design- Monday: The research brief and research proposal- Tuesday: Qualitative market research- Wednesday: Quantitative market research- Thursday: Questionnaire and topic guide design- Friday: Research analysis- Saturday: Report writing and presentation skills

What do the NLP Masters know that the rest of us don't?Do they have a secret recipe for success?Is there a special alchemy at work?'The Secrets of the NLP Masters' reveals the 50 things you need to know to excel in the workplace and out of it, just as if you were an NLP expert. Some will surprise you, and all will inspire you. Put these 50 simple strategies together and you have a recipe for success, a proven formula that will unlock the secrets and uncover your potential.

Be A Happier Parent with NLP will give you exactly the skills you need to raise a confident, secure child in a confident and secure manner. It uses the tried, trusted and proven techniques of neuro-linguistic programming to help tackle areas in which you feel you lack confidence as a parent, while at the same time giving you the skills to help your child be happy, fulfilled and confident themselves. You will find yourself feeling less guilty, more in control, and communicating better with your child - at the same time you will be able to support your child in difficult situations and help them grow into a well-rounded adult.