Books by Julian Birkinshaw

Bureaucracies have become a relic of the industrial era. The knowledge economy is quickly becoming passe. In today's business environment, doing beats knowing. Fast/Forward presents a new way of working, teaching readers how to embrace decisive action and emotional conviction to gain tomorrow's competitive advantage.

EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

25 Need-to-Know MBA Models provides easy access to the most useful models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA or a manager who wants to understand the ideas taught, this guide will help you to get ahead. Covering 25 key models that have been picked from programmes around the world, 25 Need-to-Know MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it, how to use it with key practical tips. Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory? Includes 10 handy dos and donts of using MBA modelsWith indispensable models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development.

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline from Strategy and Finance to Marketing and Accounting and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60 models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational BehaviourThe term model is used loosely in some cases it might be a framework (The 4 Ps of Marketing, Porters Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development.

`A major contribution of this exciting book is the perspective of the subsidiary manager operating network.... With exceptional clarity of thought and writing, Julian Birkinshaw stakes out the ground as a major new thinker in the fields of international business and strategic management' - Alan Rugman, Templeton College, University of Oxford