Books by Julio Ojeda-Zapata

Apple's popular iPad is more than an electronic plaything. The tablet computer is becoming a crucial business and productivity tool for individuals and organizations everywhere. With the power of a lower-end laptop and a smartphone's ease of use, not to mention thousands of third-party apps, the iPad can do real work. This book shows how the iPad Means Business.This book documents how the iPad is finding its place anywhere people need to be productive.The iPad has become a boon for individual workers in a range of professions. Such people are ditching their bulky laptops and using their ultraportable tablets for productivity, online access and work-related communications.The iPad also is being embraced by companies of all sizes. These are finding innovative uses for the tablet in office suites, on factory floors and in the field. They are deploying the tablet by the dozens, hundreds -- even thousands.The iPad is invading the classroom, too. Educational institutions are outfitting their students with tablets and figuring out how to use the gadgets in their coursework. At universities and at K-12 schools, an iPad push is under way.iPad Means Business tells the stories of tablet-wielding workers, companies, students and teachers around the world. As a business book, it offers inspiration for anyone, at any level in business or education, who wants to become truly productive on the iPad.As a how-to guide, "iPad Means Business" provides concrete advice on the best work-related apps, accessories and procedures, along with a road map to the best iPad resources. This is an essential starting point for workers wanting to get the most out of their iPads.As a bonus, "iPad Means Business" offers the thoughts of several iPad experts. Readers will get glean wisdom from blogger and productivity advisor Patrick Rhone; technology and new-media consultant Scott Bourne; and technology marketer and former Apple executive Mike Evangelist.This book is an essential read for anyone wanting to learn why the iPad Means Business.Watch the books promotion video: http://www.youtube.com/watch?v=kMYpPQNkF1I

Millions of Internet users have fallen in love with the Twitter "microblogging" service, which lets them swap brief text "tweets." Now companies are embracing the service to engage customers, promote products and monitor what is being said about their brands. Given the passion and high profiles of "Twitterverse" denizens, the service has evolved into a vital early-warning system for businesses seeking to stave off criticism, and as a way to build better relationships with customers. That is why companies need to know Twitter. Embracing it can help a business thrive; ignoring the service could well hurt it. For companies unfamiliar with Twitter, this book serves as a field guide. They will get a Twitterverse tour, and learn about the dozens of firms big and small that have harnessed Twitter as a powerful, flexible business tool. The bottom line: Twitter means business.