Books by Jurgen Wolff

Whatever youre creative agenda is, use this book to instantly generate new ideas. Attractive and easy-to-use, Creativity Now provides an instant source of inspiration for times when creative stimulation runs dry. This updated edition is packed full of innovative exercises, tips, tricks, stories and inspirational examples. You will find out how to unleash endless streams of ideas on any topic and turn them into a success. Both creative in content and format, each page has been designed to give you an instant jolt of inspiration the moment you look inside. Divided into four parts, you will find help with:1) Dreaming - getting into the state of mind to invite new ideas.2) Originating - different ways to come up with new, exciting and innovative ideas on any topic.3) Applying - taking action and turning ideas into reality.3) Adapting - how others successfully realised their dream. Bonus materials, including audio and video tips are available at www.CreativityNowOnline.com

Entrepreneurs are great at coming up with new ideas and, often by sheer passion alone, getting their business started. But for long-term success they must be aware of the secrets of marketing. Even if they don't always market their product themselves, they need to understand the processes enough to ensure that the job is being done well.The book identifies marketing as the entire process of researching, creating, distributing and selling the product or service. It isnt about theory and metrics; instead, its a practical guide that starts with the basis of all marketing: the proper mindset. The book:de-mystifies branding, showing how it is never a process undertaken for its own sake (or for creating sexy brochures or websites), but in order to burn the uniqueness of the business into the minds of customers. offers an extensive toolkit that includes the power of outsourcing and networking and the latest techniques in establishing rapport, communicating with the use of questions, and the power of language patterns in speech and written copy. shows how to use both new and old media to best effect, with special attention to blogs, podcasts, viral videos, and social networking sites. shows how to put all of these elements together into a marketing master plan that you can formulate a one-year plan and then break down into a six-month, three month, and one month segments.