Books by Justin Michael

Create sales success by leveraging technologies that are changing business-to-business selling forever. Become superhuman in how you operate with technology by embracing AI automation and platforms that transform results.

Make your next webinar something to write home aboutIn Reinventing Virtual Events: How to Turn Ghost Webinars Into Hybrid Go-To-Market Simulations That Drive Explosive Attendance, a team of accomplished sales and coaching leaders delivers an insightful and engaging take on how to go from just holding your webinar audiences captive to truly captivating them. In the book, you'll learn a novel way to produce online experiences the authors call "Customer-Centric Events," hybrid, go-to-market simulations that generate high levels of attendance and participation.The authors upend conventional wisdom to show you how to create unconventional webinars that dazzle prospective customers and flood your pipeline. You'll discover how to:* Transform your product-centric pitch-offs into innovative customer-centric events that activate and engage your ideal audience* Use the authors' signature G.A.M.E.S. framework to drive high-quality leads* Build buzz, engagement, and interactivity directly into your virtual event and attract the top speakers in your industryA can't-miss playbook that turns everything you know about virtual events on its head--and shakes it up for good measure--Reinventing Virtual Events is an essential read for founders, sales professionals, business owners, marketing professionals, and anyone else with a stake in developing successful and engaging online and hybrid events.