Books by Karl (McGill University Moore

Draws on ancient sources and modern economic theory to detail the concept of 'known world' globalization, arguing that a mixed economy existed in a variety of forms in the ancient world. This title provides an historical interpretation of the contemporary globalizing economy and a theoretical framework for the historical economic analyses.

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.