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Books by Katarzyna (Cracow University of Economics Sanak-Kosmowska

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  • Evaluating Social Media Marketing af Katarzyna (Cracow University of Economics Sanak-Kosmowska
    Evaluating Social Media Marketing
    - Social Proof and Online Buyer Behaviour
    by Katarzyna (Cracow University of Economics Sanak-Kosmowska
    £132.99

    This book is an innovative attempt to identify and analyse the processes related to social influence in online buying behaviour, with special attention given to the phenomenon of social proof, which is the basis of social media, recommendation marketing and word of mouth (WOM) marketing.

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