Books by Katie Young Gerald

Seven seconds is all it takes for your customer to form a first impression of your business, based on your staff attire and brand textiles. No brand, especially one in service, can afford to get it wrong.In The Textile Touch, Katie draws on over 25 years' experience to give you the success formula for making your staff and brand textiles look stunning and leave a powerful and lasting subconscious impression that puts your brand or business in a league of its own.Read this book to: Learn how to translate your brand style into unique uniforms and collections that elevate your brand value Discover the sourcing and product development secrets of luxury high end fashion designers and brands Develop a stunning signature style using the B.E.S.P.O.K.E. methodology to build your brand's very own capsule collection Follow a simple 6-step formula to give you the confidence to design and deliver your own unique brand products, uniforms or attire Bring your brand to life with textile touch points that last