Books by Keith Gordon

This is an essential guide to entity relationship and class modelling for business analysts in line with, and beyond, the BCS Data Analysis syllabus.

Data is a valuable corporate asset and its effective management can be vital to an organisation's success. This professional reference guide covers all the key areas of data management including database development, data quality and corporate data modelling. It is not based on a particular proprietary system; rather it is business-focused, providing the knowledge and techniques required to successfully implement the data management function. The book is aimed at all those involved with data management, including IT/IS and business managers, consultants, and business analysts, as well as data management practitioners from all business sectors. This new edition covers web technology and its relation to databases and includes material on the management of master data.