Books by Kerry Johnson

Master these simple but profound techniques by using NLP, a series of powerful discoveries about behavior, communication and trust and learn how to speak the language of how your prospect thinks.

New psychological research into NLP has uncovered easy-to-use, customer-focused strategies to help you understand what your prospective customer is thinking. Now one of America's foremost business psychologists will explain the concepts and provide you with applicable techniques using NLP skills to increase your sales. In Trust-Based Selling you will learn how to: MOTIVATE your prospects to sell themselves DISCOVER your customer's unique buying strategy PUSH a buyer's hot buttons with the "e;as if"e;technique DETERMINE your client's dominant decision modeso you can present information exactly the way they want to buy itLet NLP help you reach your sales goals. Isn't it time you put these strategies to work for you?Kerry Johnson, MBA, Ph.D. is an internationally known author and speaker who presents at least 12 programs a month to audiences from Hong Kong to Halifax, and from New Zealand to New York, traveling 8,000 miles each week. In addition to speaking, Kerry currently writes monthly for fifteen national trade and management magazines whose editors have dubbed him "e;The Nation's Business Psychologist."e;

Become self-confident today!

With all the good intentions in the world to accomplish our goals we cannot move forward without willpower, without self-discipline

Why do investors constantly chase returns? Why do they buy mediocre investments that underperform the indexes? Why do they leave their money in investments that lose money yet are unwilling to sell until they increase in value? If you can understand your own behavior with money, you will become a much better investor and earn returns that will last your whole life. Now Kerry Johnson explains why investors (possibly your clients) make such poor decisions with their money.You will learn:How overconfidence bias creates poor investment decisions.How the endowment effect stops you from selling bad investments.How sunk cost fallacy causes you to own investments until they are worthless.How status quo bias makes change more difficult.How framing and anchoring motivates you to spend more.The seven steps in picking an outstanding financial advisor.The five critical concepts in creating a successful portfolio.Kerry L. Johnson, MBA, Ph.D. , America's Business Psychologist, is a bestselling author and internationally sought after speaker with an upbeat, entertaining style, much like his writing. He travels 8,000 miles each week speaking around the world, and also heads a personal coaching company, Peak Performance Coaching.