Books by Kevin Duncan

Este audiolibro te enseña las 50 técnicas y herramientas de pensamiento visual más utilizadas en el mundo de los negocios. Te servirá para impulsar tu creatividad y encontrar ideas magníficas. También te explica de forma sencilla y atractiva cómo salir del desierto de las ideas, estimulando todos los caminos posibles.Este audiolibro está narrado en español latinoKevin es un consultor, experto en marketing, conferencista motivacional y autor. Ha escrito veinte libros de los cuales se han vendido más de 250,000 ejemplares. Han sido galardonados los premios de Telegraph Book of the Week, WHSmith Book of the Month y Foyles Book of the Month, y han sido traducidos a más de doce idiomas.Luego de 20 años de trayectoria en marketing y publicidad, ha pasado los últimos 20 años como consultor independiente, ayudando a mejorar el funcionamiento de compañías en todo el mundo.

Bestselling author Kevin Duncan has been on a life mission to improve business language and understanding. In his latest book, he weeds out the worst offenders, and the contexts in which they most frequently occur, to provide readers with a path to clear communication.

A unique and practical guide to generating ideas by using diagrams and visual thinking techniques.

You are about to embark on one of the biggest adventures of your life. It's a daunting prospect, isn't it? An empty desk, no customers, no confirmed money coming in, and no one to gossip with. Welcome to running your own business. Every issue is now yours to wrestle with, and yours alone. But then so is all the satisfaction when things go well, whether that is mental or financial. This book expertly guides you through the principles of running and growing a successful business - including what to do when it's not going exactly as you wish. Crammed with practical advice - from assessing pros and cons to motivating yourself and adopting effective practices - it will help you find clear, practical solutions and prove invaluable as you tackle this great adventure.

Deciphering the jargon and bullshit we all encounter in business today. Contains 2,000-plus of the most annoying, pretentious and often useless business jargon and terms. Each jargon and term is deciphered with a heavy dose of humour. Presented in dictionary format - includes cross-referencing to related bullshit jargons and terms.

Technology can be a wonderful thing. It can also be a curse when it overwhelms us. If your phone, computer or other devices are beginning to rule your life, then you need help. We don't have to be ruled by our machines. It's time for us humans to fight back. 'How to Tame Technology' tells you exactly what to do, practical tips and simple things that you can do to regain control. Take the test and find out just how addicted you are - then learn how to cure yourself. 'I can't talk now, I'm on the phone' For those of us suffering from technological overload, it's time to pause and think. Author and Plain English commentator Kevin Duncan has trained and advised some of the UK's top companies, including Saatchi & Saatchi and Shell, in how to cope with all this. This thought-provoking book grapples with just how addicted we have become to technology and offers a set of ideas to help wean us off our technological drugs and lead a more fulfilling life. It looks briefly at how we got here, tests you on how serious your condition is and then offers real solutions, including rapid sequential tasking (v multitasking), communicating concisely, using the best method of communication for the job, all while retaining your sense of humour and enthusiasm. 'Every page is a prompt to imagine things differently. A handbook for these challenging times ahead.' Mark Earls, author of Herd 'He does for business what Nike does for sport.' Richard Hytner, Deputy Chairman, Saatchi & Saatchi Worldwide 'Anyone who owns a mobile should have this on their shelf.' Robert Ashton, author The Life Plan

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently.