Books by Larry Etter

This research was conducted by the National Association of Concessionaires (NAC) during the first quarter of 2018. The research report highlights the results of an online survey of moviegoers conducted during the period. The purpose of this research was to assess the relative importance of ten movie theatre attributes and the subtle trade-offs that moviegoers made while choosing a move theatre. Conjoint analysis was used to analyze over 22,000 movie theatre profiles evaluated by the survey participants. A review of literature in the field identified many unclear issues in the industry including moviegoers' theatre choice, impact and trade-offs of theatre attributes, and the return on investments made. This research throws light on such issues.

The Fundamentals of Recreational Foodservice Management outlines the charges of what it takes to be successful in the field of recreation foodservice in channels of business such as movie theaters, stadiums, arenas, amusement parks and fairs. It highlights the management tools and basics in finance that guide potential foodservice professionals into concessions management practices.The book discusses the principles of management styles, goal setting, hiring, training and developing employees to deliver the highest quality service. There are specific chapters that detail the financial process of planning and forecasting budgets and profit and loss statements. It will serve as a standard in preparing for special events and controlling cost prior to any operating period. There are exercises in Menu Development and Concession Stand Management. It also includes sanitation standards that will prepare the reader to take the Serve Safe exam..This book serves as an all-encompassing preparation tool for any person wishing to enter the field of recreational foodservice or taking the Certified Concession Mangers (CCM) ExamThe author, Larry Etter, has over 35 years of experience in the hospitality field and recreational foodservice management.