Books by Laura Fish

In The Designer's Guide to Product Vision, pioneering product design visionary Laura Fish helps students level up their skills and become a modern design leader. Fish shows how to make the hard-won transformation to strategic designer, and harness new power by championing product visions that make a powerful difference. Students will learn how to: Lead digital product journeys in an agile world, using product vision as a strategic compass that keeps everyone aligned in the face of change Bind their product to purposeful direction: delivering the best experience that solves for user problems through the lens of business objectives Master the exceptional business communication skills they need to command business endeavors based on product or service vision Secure dedicated resources, assemble their team, and captain their visioneering expedition to successFish provides practical tools that help students apply her strategies, including product vision proposal document deliverables, storytelling arc templates, vision solution story templates, and more. With her guidance and resources, students can leave pixel-pushing behind -- and change their world.