Books by LAWFORD

Authentic power-the power to consistently obtain what we truly desire-comes from within. Such power, the power to determine your own destiny, isn't achieved by imposing your will on others. In fact, Ross Lawford explains, power based on authority, control, strength, and status is not only ineffective, it is usually short-lived or more illusion than reality. Drawing on psychology, theology, and business, Lawford outlines a new view of power based on authenticity and provides practical pointers for achieving your deepest desires without manipulation, coercion, or intimidation. He provides strategies for applying this new view of power in every aspect of your life-including your work, your family, and personal relationships.