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Across Western Europe, the emphasis has shifted from physical manufacturing to the development of ideas, new products and creative processes
Reflecting on two decades of 'competitiveness-oriented' urban policies in Europe this book investigates the current challenges cities face to sustain their economic position and how this can be balanced with social progress and environmental improvements.
This work investigates the "state of the art" of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each city, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing.
Presents an overview of urban policy conducted by national authorities in the fifteen 'old' member states of the EU. Focussing on changes in the development of the larger cities and changes in policymaking by national authorities with respect to urban development, this book is structured around 15 country chapters.
Nevertheless, the importance of human capital as a determinant of cities' competitiveness demands proactive city policies targeting this community of city users.
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