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This book is for students and researchers who are interested in language policy and New Englishes, as well as in questions about the nature of language. It argues that a detailed analysis of the Singlish controversy can illuminate broader questions about language, identity and globalization.
This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.
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