Books by Lisa Johnson

In the complex and multi-layered process of migration and identity-building, classical migration theories and approaches of transnationalism seem no longer able to grasp how belonging and home are to be found in movement. This ethnography leads the reader into the lives of five Jamaican women in Montreal; their daily practices and experiences, their spaces of communion, their memories and projections for the future. Lisa Johnson sheds light on the mobile biographies and migratory agency of her interlocutors by following the intricate mental and physical trajectories of their deep-rooted yearning to return home.

This book will help readers to better understand and address a strange social phenomenon: the apparent choice by some seniors to live in squalor.Seniors and Squalor examines the widespread and growing phenomenon of mentally competent senior citizens living in self-imposed squalor and refusing help, whether from health care professionals, government, or family. At this juncture of medicine and law, many families have experienced frustration, embarrassment, and heartbreak. The book also explores associated ethical questions, arguing that society can address the problem while respecting individual legal autonomy.For the theorist, this work provides the first in-depth treatment of legal and political theory questions undergirding the issue of self-neglect by seniors. It also underscores the importance of limited government, the necessity of granting American citizens their individual rights, and the critical need to stop classifying self-neglect as abuse.This is an ideal read for graduate and undergraduate students, scholars, practitioners of health care and geriatrics, social workers, and lawyers. Most importantly, this book will appeal to those directly affected by the problem-family, friends, and social work professionals-by giving them a broader understanding of this complex social issue and how to best respond to it.

Butterflies and children are a wonderful combination. Add some fun conversation and relationships are made. This book is about the love and creation of butterflies, as well as the joy of childhood imagination and learning. It is my greatest hope that you will enjoy the interaction between a Gramma and her beloved grandchildren and the process of the butterfly becoming a living part of all our lives.

Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices, they are drawn to brands that satisfy not just what they need, but what they crave. At the same time, these consumers are spending money like it's going out of style. Generation X has firmly refuted its slacker reputation and is nearing the height of its earning potential. Generation Y has more buying power than any previous generation of teens and twentysomethings. But how to win their attention and loyalty? In Mind Your X's and Y's, Lisa Johnson proves that the buying habits of 18-to-40-year-olds can be anticipated. Johnson, coauthor of Don't Think Pink and a leading marketing consultant, pinpoints the new rules of engagement for this Connected Generation. Based on her own and others' groundbreaking research, she looks into the heart of the Gen X and Y psyche to identify its ten core cravings -- for adventure, for high-concept design, for new families and social networks, and for personal storytelling, to name a few. This revolutionary book is packed with fascinating case studies of established and breakaway brands from every major industry, interviews with dozens of maverick thinkers and hundreds of consumers, and numerous revealing statistics. Johnson analyzes the scope of each craving to determine how it drives specific buying behaviors and offers relevant data that illustrate its impact. Mind Your X's and Y's equips anyone who wants to reach these consumers -- brand managers and their advertising, online, creative, packaging, events, and promotions teams; small-business owners and their marketing staff; advertising agencies and specialists -- with the know-how to transform market research into profitable strategies. Members of Generations X and Y are the most coveted and hard-to-reach consumers in the marketplace. Mind Your X's and Y's is a master class in how to create compelling brands for this Connected Generation.