Books by Luke Ike

This book provides a complete package of the fundamentals of marketing that is one of a kind in the market. The book delivers a one-stop package that will enable the reader to gain total access to knowledge and understanding of all marketing principles (traditional, digital, and integrated marketing). It is critical for delivering the best marketing practices and performances in todays very competitive marketing environment.

The aim of this book is to provide the much-needed insight and knowledge into entrepreneurshipinitiation and development of a new venture. The book is valuable to practicing entrepreneurs, university and college students who will become entrepreneurs of the future, and individuals interested in entrepreneurship.