Books by Luke Johnson

For eight years between 1998 and 2006, Luke Johnson wrote a regular column as "The Maverick" in "The Sunday Telegraph". "The Maverick" quickly developed a cult following among readers who wanted to understand the blunt truth about investment, entrepreneurs, business history, and corporate life. This book brings together 84 of the best articles.

Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of 120 million. In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.Start It Up is that all-too-rare thing: a how-to book by someone who actually has.