Books by M. Abbott

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

This work considers a recurrent figure in American literature: the solitary white man moving through urban space. It looks to the tough guy in the works of hardboiled novelists Raymond Chandler ("The Big Sleep") and James M. Cain ("Double Indemnity") and their popular film noir adaptations.