Books by Mal (Mal Warwick and Associates) Warwick

Shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. This comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. It is filled with practical techniques, proven approaches, and illustrative examples.

Among the many fundraising techniques available to nonprofit organizations, only direct mail both delivers consistent results and helps build a broader donor base over time. Revolution in the Mailbox is the most comprehensive survey of direct mail fundraising in the public interest.

Set is made up of: ISBN 0787949949 / 9780787949945 - The Five Strategies for Fundraising Success: A Mission-Based Guide to Achieving Your GoalsISBN 0787956740 / 9780787956745 - Ten Steps to Fundraising Success: Choosing the Right Strategy for Your Organization

Includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers.

In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals.