Books by Marcel Chotkowski LaFollette

Presents history of the evolution of popular science in the first decades of the broadcasting era. This title transports readers to the early days of radio, when the new medium allowed innovative and optimistic scientists the opportunity to broadcast serious and dignified presentations over the airwaves.

As television emerged as a major cultural and economic force, many imagined that the medium would enhance civic education for topics like science. This title examines the content of shows and explores audience and advertiser responses, the role of news in engaging the public in science, and the making of scientific celebrities.