Books by Marcos Lima

This book is a compilation of tools, techniques and frameworks for use in the field of entrepreneurship and innovation (E&I) education. Developed and honed over the past two decades, these teaching approaches are combined with well-versed practical insight. As professors know all too well, the human brain cannot articulate more than three or four dimensions of a problem without the aid of what could be referred to as ?checklists for thinking?: frameworks (visual or otherwise) that help students think in terms of multiple variables affecting a problem. Entrepreneurship and Innovation Education provides a ?toolbox? of more than 50 frameworks for analyzing entrepreneurship and innovation problems, and for enabling effective decision-making. It is a useful guide for professors and students alike who are looking for an overview of available tools, methods and approaches to actively learn how to go from the visionary idea to the market.