Books by Maria Rellie B. Kalacas

This book gives a brief introduction to the several aspects of diverse Asian cultures coupled with a brief history of Asia. It talks about the growth and changes in Asian tourism over the years with special emphasis on cultural and contemporary tourism, food tourism and development in Asia. It sheds light on the impact of culture on tourism, cultural potential and challenges facing Asia, and the future of Asian contemporary tourism.

Tourism is an important sector for economic development in a country. With a year ahead full of important sporting events, we look at how sports tourism has grown in importance from niche market to multi-billion dollar business. Sport and tourism each contribute a great deal to the global economy and have become an element in the armoury of politicians, planners and economists seeking to regenerate local economies. The trend to increase sport touristic experiences and to provide them in faraway, often very different cultures simply increases the importance of addressing both the potential positive and the negative sociocultural impacts of sport tourism. This book critically explores sport-related tourism drawing on the fields of sport management, sports marketing, economic, sports geography, and tourism studies.

Examines the role of governments around the world in improving the conditions and environment for tourism. The book emphasizes the need for skilling up local people, building proper infrastructure, providing primary and basic education, enhancing the trade market and local craftsmen, and maintenance of the tourist spots.

Provides an introduction to hospitality and tourism and discusses the role of communication in this sector. The book discusses food service management, marketing, quality management, customer satisfaction, the management of corporate travel and tourists, technology and networking, and challenges that lie ahead.

Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Provides an introduction to the hospitality industry, and explains purchasing and costing in the industry. The book discusses the functions and the key areas in the field, specifications, objectives and assessment of purchasing, and the importance of the process of costing in the industry.

Examines various aspects of climate change and tourism, including an extensive historical overview and related issues. The book includes the importance of climate in the tourism industry, the impact of climate change and a detailed study on global warming.

Explores the links between social entrepreneurship and the international tourism and hospitality industry. This book takes as its key approach the role of entrepreneurship in the context of regional, local and national tourism development, addressing the topic from different perspectives, disciplinary backgrounds and geographic areas.