Books by MARK

When Walt Disney died in 1966, many predicted that it mightbe the end of Walt Disney Productions, but Walt had a numberof ideas and concepts that lasted well into the next decade. Healso left behind a well-established group of workers that hopedto continually answer the question, "What would Walt do?"with more magical creations that would dazzle and delight.With this book, author and historian Mark Arnold explores themajor accomplishments of Walt Disney Productions during theyears 1966 - 1985, paying particular attention to their theatricalfilm output, but also discussing the various new theme parkattractions and the TV shows produced during that period.Things went well until the mid-1970s,when ideas started to run thin andrepetition set in, causing shrinking boxoffice success. By the 1980s, threats ofcorporate takeover were knocking attheir door, at which time change hadbecome unavoidable if Disney were tosurvive as an independent company.Disney had to change their alreadyoutdated methods of making moviesand running a movie studio gearedsolely towards family entertainment. As a result, MichaelEisner took over and retooled Disney into the mega-empirethat it is today. This is the story after Walt and before Michael...

Here at last is the real story of how TTV was formed! Inside you will find rareproduction artwork and storyboards, as well as reminiscences from TTV's founders."Mark Arnold is the guy who the other authorities on comic books and animatedcartoons turn to when they're stumped for an obscure tidbit of pop culturalinformation; he always delivers the goods."- Scott Shaw, cartoonist