Books by Martin J. Gannon

This book demonstrates how metaphors can be used to help outsiders quickly understand what members of different cultural mindsets consider important.

Answers two major questions that provide the underlying rationale for the book: What is a paradox, and why is paradoxical reasoning critical for understanding culture in a globalizing world? This book defines paradox as the simultaneous existence of two or more inconsistent and sometimes contradictory elements.

This book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation''s cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

This managment training aid gives seventy-one exercises that provide students and trainees with the practical experience and knowledge needed to succeed in real-world situations. Drawing from over 15 years of cross-cultural training experience, the author has assembled this diverse number of engaging exercises that can be quickly implemented with minimal effort.