Books by Matt Watkinson

Combining practical guidance with real-world examples, this book aims to bring clarity and confidence to your business decision-making. It reveals the fundamental, inseparable elements behind the success of every business.

Overall WINNER - CMI Management Book of the Year 2014WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesnt need to be complicated or cost a fortune.